Take your Invisalign® marketing efforts to the next level.

This course will provide you with the latest methods in Invisalign® marketing. You will learn how to create a successful Clear Aligner marketing campaign, with tips for optimizing your website and social media for Invisalign® patients. Tune in to explore out of the box marketing strategies that will lead to more new Invisalign® patients.

  • Learn effective digital marketing strategies to promote your Invisalign services and capture more leads.

  • Discover best practices for converting leads into appointments and patients into Invisalign starts.

  • Learn how to use social media platforms to reach potential Invisalign patients.


Grace Rizza

Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole. Recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards, Grace is led by her philosophy of helping as many people succeed as she can. Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster's Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more. An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice. Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

Course curriculum

  • 1

    Getting Started

  • 2

    The Importance of Messaging

    • High Competition

    • Consider Patient Objections

    • Make it Simple

    • High Competition

  • 3

    Strategies for Attracting New Patients

    • Invisalign Events

    • Targeted Google Ads

    • Appoint an Aligner Director

    • Use Lead Nurturing

    • Review Your Stats

    • Internal Marketing

    • Curate Social Content

  • 4

    Next Steps

    • Next Steps

    • Test Your Knowledge