Discover everything you need to know about Lead Nurturing!

As a dental practice, it’s essential to have a strong online presence to attract new patients and retain existing ones. However, managing multiple online accounts and keeping track of leads can be time-consuming and overwhelming. That’s where lead nurturing comes in. Don't miss out on this great opportunity to learn effective solutions for managing online leads! This event is free live, or affordable later. We hope to see you there! To set up a complimentary one-on-one marketing planning session, visit

  • Build trust and establish a connection with your prospects and patients with the goal of earning their business.

  • Streamline the process of managing online leads by providing a one-stop platform for tracking and responding to potential patients.

  • Save time and increases conversions by ensuring that no potential patient falls through the cracks.


Grace Rizza

Grace is the proud owner of Identity Dental Marketing where she has made it her personal mission to improve the business of each dental practice she works with by a measurable amount. In her first position as a Marketing Director for a multiple location dental practice, she tripled the number of new patients seen on a monthly basis (in 3 short months, on the same marketing budget). From there, she created a variety of sales-focused training workshops, attended many marketing seminars and became obsessed with dental marketing and branding as whole. Recently selected as a 2019 Honoree at the Daily Herald Business Ledger’s Influential Women in Business Awards, Grace is led by her philosophy of helping as many people succeed as she can. Over the course of her career, Grace has become a recognized Dental Marketing expert. She was featured as an expert on the ADA 2016 Dental Marketing Expert Panel and has authored articles in professional journals, most recently penning a Dental Marketing article for Practice Booster's Insurance Solutions Newsletter. Grace has experience in the creation and execution of marketing strategies, public and community relations, networking, patient communications, staff sales training, phone scripting and training, advertising, internet/web presence, SEO (search engine optimization), direct mail programs, email newsletters, and much more. An accredited international speaker, Grace approaches every speaking engagement as an opportunity to educate, empower, and entertain her audience. She teaches dentists how to achieve practice growth in the most ethical and efficient ways. She inspires her audience to embrace change in order to grow. Whether connecting with an audience of 20 or 200, Grace's information can transform a surviving practice into a thriving practice. Dental Marketing is Grace’s passion and she is committed to providing you with a superior marketing and consulting experience.

Course curriculum

  • 1

    Getting Started

  • 2


    • Course Objectives

    • Introducuing Lead Nurturing

    • Customer Service

  • 3

    The Details of Lead Nurturing

    • Handling Communication

    • Types of Lead Nurturing

    • Lead Nurturing Software

  • 4

    How to Use Lead Nurturing

    • Leveraging Lead Nurturing

    • When should I use this?

  • 5

    Next Steps

    • Next Steps

    • Test Your Knowledge